Why developing a community is important

You have already helped to develop a community. If you are a company director or a business owner then you already have a leading role in this community. But you may not be active in your role within this community and potentially losing out on untapped opportunities. 

Your community is made up of your business, your customers, your suppliers and your staff. All of them have at some point invested time, money, energy, effort, dreams, sweat, blood and tears into building the community. Community groups have members who are there for each other’s benefit. 

Your business is in fact a membership organization. Your customers, staff and suppliers pay a membership fee not with cash but with belief, trust and emotional capital. They trust that you will deliver a solution that has their best interests at heart. These interests include saving them money, making them money, saving them time and making them look and feel good. When we repay the trust they placed in us by delivering a superior service, our ‘members’ are glad to recommend us to other business owners, friends, colleagues etc. It is not only in their interest to do so, but also in the interest of their friends and colleagues. ‘You need to try this product or service’.  

Also, isn’t this why we got into this business in the first place? We saw a niche in the market place to deliver a superior product or service that would make a difference to the end user. 

Companies that are found out not to have the customers best interest at heart soon lose support e.g. Gerald Ratner and Ratners jewelers 

Your company’s success is tied to the success of your customers. If they are successful because of your product or service, then you are successful. Your success is also tied into your staff, who deliver an exceptional product and service experience. Also it is tied to your suppliers. Toyota realized this and helped its supplier’s change their business processes to be able to perform to its ‘Just in time’ strategy. 

Happy customers feel good about telling their peers of their successes, the decision they made to use your products or services and how richly their decision has paid of. No one likes to brag about the bad decision they made. 

We all want ecstatic customer’s not satisfied customers. This is where most companies drop the ball, where a good product or service could have been great. 

Would you like to know more? 
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